Built-In USB 3.0 Ports On Asus Laptops - Where's Apple?

Recently announced: Asus SuperSpeed Laptop with USB 3 Built-In SuperSpeed Port http://ping.fm/buPMU -- Now joining Hewlett Packard's HP Envy laptop series with USB 3.0 support as well. Apple should be ASHAMED. Once noted for technology leadership....... I guess you'll have to wait another year for that iMac, Mac mini or MacBook with USB 3.0 ports built-in.